In this post I am going to give some background to the Siyaphambili- We're moving forward! social development series that Pierre De Villiers, Maureen Stanier and I produced for the multinational company 3MSA.
Please see 4 epsiodes from the series in the left column of this post. More in this series can be seen at my youtube channel at:
During the production of this campaign we met outstanding South Africans who devote their lives day in and day out to assist the members of their community.
All for one and one for all!
We called it an 'All for one and one for all' social development marketing strategy - in which we spent two years to build an archive of material from gathered footage on the projects.
This was then edited into various programs for use in internal communications, so as to encourage the buy-in of staff, marketing; and to be used by the social development projects themselves in their own fund raising and awareness campaigns.
The idea was for it to be of benefit to all involved.
It was produced at cost and one of the most edifying projects I have ever worked on. It took me out into the field where I met amazing people and learned more on how they faced the challenges.
Broadcast on ETV
The project culminated in the broadcast of a series of video postcards of hope on ETV just after Oprah and just before the 6o'clock news.
Working as a three man team with a small pool of smart, talented and tireless cameramen - Pierre and I even were even responsible for negotiating airtime purchase
Each week we would rush with such excitement from the editing studio to hand in the programs to the station broadcaster. We really felt we were on such a wonderful mission at the time.
I acted as location director and presenter/interviewer; and Pierre working with a wonderful editor Steve Mannering, found a real talent as post-production director.
Maureen was the Head of Public Relations for 3MSA at that stage and now heads up her own marketing company C2C - Concept to Conclusion Marketing.
So with a small team of brilliant cameramen on the tightest of budgets with Maureen (client) even carrying gear, we all had the most inspiring time as we met these brilliant South Africans.
Steep learning curve
We were on a steep learning curve and I must mention
Johan Engelbrecht was most generous in sharing his knowledge of production with us and shot some of the footage.
The staff of the company were brilliant in the time that they offered up to assist and are thus to some extent featured in the series as they are integral to the successes that the projects achieve.
Just reflecting light!
And I must stress that we were only visitors to these projects merely reflecting the light of these South African heroes who don't see themselves as such, but who are, and each and every day are moving South Africa in the right direction.
I hope you enjoy and are as inspired as we were!
There are some wonderful South Africans featured such as Lilian Cingo manager of SA's longest Heath train project in the world; and the late Gladys Evans founder of the SA Guide Dog Association, in what sadly turned out to be her last interview displaying wonderful humour and feisty spirit amongst the other brilliant South Africans featured.
You can also meet Doris Zulu who is working in her KwaZulu Natal community to assist her community as well as Thabasile, a retired school teacher who turned her home into children's home.
© 2012 De Villiers Hilton Partnership
Lawrence is a former award-winning TV presenter from SA currently based in the UK.
He has worked as stand-up & comedy host presenter, actor and producer. Lawrence has also worked as a motivational language performance coach & writer providing language learning & teaching workshops and resources.
He has an opinion on everything! Check out some of the other articles listed below, & you'll see what we mean!
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