Social Development Marketing
From 2000 to 2004 Lawrence & Pierre de Villiers developed a social development media marketing strategy for 3MSA. Working at cost on the tightest of budgets and in close association with then head of PR - Maureen Stainier -now director of C2C - Concept to Conclusion Marketing - together they developed an 'all for one and one for all' social development marketing campaign.
With an exceptional crew they filmed the projects supported by the sponsors & staff and built up an archive of footage & interviews that could be of benefit to both sponsor & projects. Various programs were then produced to assist the fund-raising efforts of the projects & also into formats that could be used by the sponsor in internal communications. The project culminated in the broadcast of the television series on South African televison.
'Siyaphamibili - We're Moving Forward' on etv highlighted the enormous effort & strides being made by the brilliant South African featured who devote their life's work to the upliftment of their communities.
Please see below more programs from the social development series Siyaphambili - We're Moving Forward directed and presented by Lawrence.
Lawrence is in the process of expanding this website to include elements to feature and provide a platform for not only his own services, but also to highlight his friend's work as independent performers, artists, photographers and authors to draw attention to their entrepreneurial efforts. Lawrence has created a youtube channel at http://www.youtube.com/user/Songolola where the videos and original and adaptations of songs can also be viewed.
The SA Guide Dog Association
Follow the process of training these wonderful dogs from when they are puppies until they meet their owners.
The Vision of Gladys Evans
Witness the feisty spirit & humour of the founder of the SA Guide Dog association.
The Train of Hope
We go aboard SA's longest health care train in the world!
Meet brilliant Lilian Cingo as we go on board the Phelopeppa Train as it visits the Karoo's Valley of Desolation.
Doris Zulu Literacy & Fluency in Africa
Doris Zulu says she's willing to do whatever it takes to help her community to speak English. Series filmed in 2004.
Homeless help the penguins home
The Carpenter Shop - A place of new beginnings for those who have found themselves struggling to survive on the streets of Cape Town.
One woman + a house = Care Centre
Thabasile meets a child in need at the shop each day who always had a ready smile for her. Thabasili is so inspired that she creates a youth care centre.
Alfred's computer skill class
Despite facing challenges of cerebral palsy, Alfred lifts up his community.